Tori Gerbig is a super impressive entrepreneur - she and her husband Chris founded the brand Pink Lily in 2013, selling clothing and fashion items out of their living room, and it’s now grown to a multi-million dollar enterprise. 

Over the last few years Tori has started to focus on growing her personal brand in addition to running Pink Lily. She created two courses for aspiring content marketers, and needed a new website to tell her story and sell her courses. 

Her project included all new copy for her site’s primary pages (Home, About, Courses, Contact, & Blog), as well as a sales page for her newest course Content Creator. She had an existing sales page for her Affiliate Marketing course that her designer incorporated into the new site. Tori also wanted a few pages to share links to her favorite tools and products, so I wrote her a Resources and Favorite Things page as well.