Connection-Based Copywriting for Brands Ready to Rise
website copywriting Packages
Copy that sounds like you, is rooted in strategy, and builds connection and trust with the kinds of clients you’re super excited to work with.
Because in a world of algorithm-driven, disengenuous marketing, it’s so easy to spot inauthenticity.
And this is before we even start talking about AI entering the chat.
Before working together, the most common question my clients ask is, “How will the copy you write actually sound like me?”
(A bold statement, but I bet you’re thinking it! And you’re not wrong.)
Hiring someone to write on your behalf is a little weird.
Let’s just come right out and say it:
This is why I take a connection-based approach to writing your copy.
what does that mean?
When I’m writing for you, I put a ridiculous amount of emphasis on getting to know you and your clients (yep, I talk to them, too!), and building real relationships– all before I even pick up the pen (okay laptop), to write anything.
What are the things that have shaped you, and what makes you YOU?
What niche hobby are you hyper-fixated on these days?
What’s your sense of humor, and which memes make you laugh the hardest?
What really lights you up, and who are you outside of your business?
But I also want to know things like:
I want to know your founder’s story, what phrases you use often, what your goals are for your business…
Because you and your story are unique, and the world needs to know it.
Clients Seen In
Are beyond ready to work with you before you even meet
Make the discovery call feel more like a chat with a good friend than a cold interview
Appreciate your work so much, they’re more than willing to invest in it
When your copy is relatable, conversational, and authentic to you, you’ll start attracting more of the right-fit clients.
Clients who:
All services can be customized to suit your unique goals.
Website Copywriting Packages
$3,750
Paid in 3 installments
Timeline: 2-3 weeks
Starting at:
Investment:
- Additional pages of website copy
- SEO-optimized blog posts + content strategy
- Email copy sequences and/or lead magnet copy
- Long-form sales page to sell a course or product
Project add-ons to support your goals:
Unlimited revision rounds until you’re 150% thrilled with your new copy
Revisions
Wireframe + collaboration with your designer, including a pre-launch proofread if desired
Collaboration
Custom copy + brand questionnaire, market research, and past client interviews to discover your ideal clients' true desires
Research
Brand messaging strategy complete with positioning, brand voice direction, ideal client personas, and more
Brand Messaging
SEO (Search Engine Optimization) for all website pages to ensure your site gets found
SEO
Up to 6 pages of conversational copy that connects with and converts your ideal clients
Copywriting
All website copywriting projects include:
When it comes to selling your services, your website words are your MVP. And when those words are written to build connection and trust with the reader, the choice to work with you becomes a no-brainer for your ideal clients.
But here’s what makes the Rise experience different: Brand messaging strategy and SEO are always included. Because I believe these are essential elements to a successful website, and wouldn’t dream of sending you on your way without them. You’ll also have the opportunity for unlimited revision rounds until you’re absolutely satisfied with your new copy.
$1,750
Paid in 2 installments
Timeline: 1 week
Starting at:
Investment:
- Email sequences to promote your product or program
- Lead magnet copy to grow your email list
- SEO-optimized blog posts + content strategy to build interest in your offer
Project add-ons to support your goals:
Unlimited revision rounds until you’re 150% thrilled with your new sales page
Revisions
Wireframe + collaboration with your designer, including a pre-launch proofread if desired
Collaboration
Market research + competitive analysis, and optional past customer interviews
Research
Custom copy and brand questionnaire + 60-minute kick-off strategy call to review your offer and business goals in depth
Strategy
Keyword research and SEO-optimized on-page copy
SEO
Conversion copywriting for one long-form sales page
Copywriting
All sales page copywriting projects include:
If you’re launching a new course, program, or product, you need a sales page to sell your offer. And you need a copywriter you can trust to write it– using the perfect blend of conversational, on-brand, punchy-yet-polished, and persuasive copy. No sleazy tactics or pushy vibes around here, just smart copy that sells your offer so you hit your revenue goals.
In need of full launch copy? Check out the project add-ons and inquire for a custom quote.
Your copy audit also gives you a $297 credit to use towards any done-for-you copywriting service, should you decide to work together further in the future. This is a great way to test the waters and see what it’s like to work with a professional copywriter.
BONUS: Copywriting Credit
You’ll have 30 days of follow-up email support, so if you run into questions as you’re implementing your changes, I can help you get unstuck.
06/ Support
Within 24 hours following your call, you’ll receive all of my notes in a clear Google Doc, so you can implement all of the changes right away.
05/ Audit Notes
During your call we’ll discuss all of my suggested changes, and I’ll answer any questions that you have.
04/ Copy Audit Call
Complete your questionnaire at least 48 hours prior to your call, so I can have plenty of time to review it thoroughly
03/ Homework
Upon booking, you’ll receive the audit questionnaire with details to fill in about your copy and your business.
02/ Audit Questionnaire
Choose your 60-minute audit call time on my calendar
01/ Book Your Call
Here’s how the copy audit works:
If your website copy isn’t getting you the results you think it should, but you’re not quite ready for done-for-you copywriting, this is the perfect option for you.
You’ll get my eyes on your copy, whether it’s published or still sitting in your drafts, and professional guidance on how to make it more strategic and effective at selling your services or offers. I’ll review it from both a messaging and SEO standpoint, and give you a list of actionable suggestions and changes to make to ensure you start booking more dream clients.
Have something you’d like me to review besides website copy, such as a sales page or email sequence? No prob!
Juliet – Who started confidently sharing her website for the first time in years
Kiel – Who made back his website copy and design investment within one day of launching
Joanna – Who clarified her offers and started selling out her signature service
Nikki – Who raised her prices and met her bookings goal for the year within three months of launching
Results like:
Either way, authentic, conversational, and strategic website copywriting will give you results.
Perhaps you’ve given the whole write-my-own-copy thing a try, and decided you don’t really like writing after all.
Or perhaps you’ve lived with good-enough website copy for a while, but it turns out it’s just not working.
Any of this sound familiar?
Have something else in mind that you haven’t seen here? I’m always down to hear more! Reach out and give me some details, and we can see if I’d be a good fit for your needs.
Another Cool Project?
Quizzes are the most effective lead magnet, and you absolutely need one. Quiz funnels don’t just grow your email list, they fill your list with the *right* people.
Quiz Lead Magnet Copy
An amazing website is great, but it won’t do you any good if no one finds it. I’ll help you drive more traffic to your site with SEO-optimized blog content.
SEO-Optimized Blogs
Aside from your website, email is the most powerful marketing tool in your toolkit and provides an *incredible* ROI. We can write welcome sequences, promotional emails, and more.
Email Sequence Copy
looking for something else?
Additional Services
The process starts with deep dive convos and research. You’ll receive a custom branding questionnaire to look over before our first meeting, but don’t worry, you don’t have to take days filling it out. I prefer to ask you all of the questions in real-time, but you’ll have the questions ahead so you can mentally prep. Show up to our kick-off call as just yourself, and I’ll ask everything I need to know to get to know you on a meaningful level to be able to write on your behalf.
I’ll also read everything you’ve ever written online to get to know your unique voice, research your industry, and chat with your favorite past clients to understand what we need to write to attract more of them in the future.
I’ll compile everything we discussed on our call and everything I learned in the research phase into a Brand Messaging Guide for you. Think of it like a moodboard for your words– a guide that you can reference again and again anytime you or a team member needs to write for your business. It’s a clear and concise document that outlines important pieces of your brand strategy, such as your positioning, mission and values, ideal client persona, brand personality and voice, and more.
This step also allows you to feel 100% confident that I understand your brand and your voice before I begin writing your copy.
You’ll receive your shiny new website copy in a wire-framed Google Doc, ready for your review. (Wire-framed is a fancy way of saying the copy is laid out visually like a website.) Grab your favorite bev, and dive in!
We’ll go through as many rounds of revisions as necessary until you’re over the moon with your new copy. I welcome all feedback with grace– if something isn’t working for you (it happens!), it’s more important to me that we figure out why than to hold the line on my original idea.
To me, the best part of helping you launch your new site is getting to watch where it takes you! I’ll be following along and cheering you on from here on out.
for life!
A New Business Cheerleader
Because I believe it would be a disservice to you to leave it out, SEO (Search Engine Optimization) copywriting is always included in every website copywriting project. I perform thorough keyword research to learn which words and phrases your ideal clients are actually searching for, so we can get your site showing up in search results.
Written for Google
Website copy is only as strong as the user experience it provides. Every project I write keeps the reader’s journey through your site in mind, and my copy is designed to lead them to the desired actions.
A Great User Experience
Need a great web designer rec? Let me know! I’d love to match you up with a fab designer who fits your vibe.
Whether you’re partnering with one of the amazing web designers out there, or working from a website template, I’ll make sure that your copy → design → launch process is smooth as possible.
Coordination With Your Designer
the EXTRA perks
wanna be next?
Interior Designers
Photographers
Course Creators
Brand & Web Designers
Hair Stylists
Artists
Wedding Planners
Event Businesses
Coaches
Product Makers
Bakery Owners
Authors
Real Estate Agents
Short-Term Rental Hosts
Attorneys & CPAs
Professional Organizers
Speech-Language Pathologists
Consultants
Therapists
Cattle Ranchers
Here’s a non-exhaustive list:
Wondering who I’ve written for?
In a world where consumers value authentic marketing more and more each day, you can’t afford not to update your website copy to build real connection.
Because you’ll have my full focus (I only work on one website copy project at a time), the process takes about two-ish weeks from the time we start. (The ish is there in case you’d like more time at the end for revisions.) Yes, there are some copywriters out there who will turn website copy around in just a few days, but I believe in the value of research, quality work, and delivering you copy complete with a full brand messaging strategy.
Because you’ll have my full focus (I only work on one website copy project at a time), the process takes about two-ish weeks from the time we start. (The ish is there in case you’d like more time at the end for revisions.) Yes, there are some copywriters out there who will turn website copy around in just a few days, but I believe in the value of research, quality work, and delivering you copy complete with a full brand messaging strategy.
My standard option is to break your website copy project fee into thirds, with the initial 30% required as a deposit to hold your spot. However, I’m always happy to set up more payment installments leading up to our project as well! Moral of the story - if you want to work together, we will find a way to make it work.
Surprisingly - no, actually! In the website world, copy dictates design. While they are both equally important, you do need to start with your copy first. It’s what will determine the hierarchy of your website as well as your overall messaging strategy. And, your copy needs to be as long as it needs to be to get your message across to your audience. Whether you’re working with a designer or a DIY website template, you don’t want to force your words to fit into the website’s design.
Looking for a great website designer? Let me know, and I’d be happy to recommend one!
Already working with a designer and worried about getting the copy done in time? Don’t be. I’m confident that we can get your copy written in time for your designer to work with it.
May I be so bold as to say, you will?
Not because I’m perfect (I’m not, I’m human!), but because my process is designed to ensure you’re 150% happy with your new copy. Beginning with the in-depth strategy call at the start of our project, to your sign-off of the Brand Messaging Guide before I write any copy, to the unlimited revision rounds. If something’s not working, we’ll identify it and fix it so that by the time your copy is ready for design, you can’t WAIT to hit publish on your new site.
Honestly? No. I know this answer may surprise you, but the truth is that your website copy is just one piece of the puzzle (though I would argue one of the most important pieces) when it comes to your business. Lots of other factors go into a successful website that gets sales– like great design, brand photography, and how consistently you’re marketing and sending folks to your site. That said, you’ll have the copy piece nailed down when we work together!
I know I talk a lot about connection here. Trust me, although I love the touchy-feely moments of the website copywriting process, I’m an analytical gal at heart. Every project I write is rooted in strategy (sales-psychology and SEO), and I love to nerd out on the latest trends and stats in the marketing world.
Frequently Asked Questions
Clicking this button takes you to my contact form, where you’ll share a few details, close your laptop, and walk away. Figuring out what to say on your website to get more inquiries is no longer your problem.
Well, no magic wand is actually required, because a well-written website will do all of these things.
You just need a website copywriter to help you.
(One who will understand you, understand your audience, and will write the clear and compelling words that get them nodding along and clicking “inquire.”)
duh!
...would you?
Bring in inquiries from *pinch me* clients who are ready to get started before they even reach out
Raise your prices and grow your business
Feel clear in your message and confidently sell your offers
If you could wave a magic wand and suddenly be able to...
