When they came to me, Chelsea and her team were getting ready to launch their website for their new company, Ryot Co. They specialize in both Home Acquisitions and Furnished Rentals, so their copy needed to speak to two ideal clients. Their company’s differentiator is that they provide a high-touch service on both sides of their businesses, and Chelsea wanted website copy that displayed the high level of care that they give, both when purchasing homes as well as when hosting extended-stay guests. Ryot Co. is not in the business of just flipping homes - instead, their acquisitions provide local housing for the community. So their copy needed to reflect this.