Jessica and Lisa are the co-founders of Riley Loves Lulu, a wedding planning collective based in the Bay Area, California. When they came to me, they knew that their website didn't reflect the caliber of their work.

While their weddings were high-end, beautifully designed, and flawlessly executed, their DIY website gave off a bit of an amateur vibe. They were attracting leads who couldn't afford their services and missing out on the dream clients they really wanted to work with. They even had a few clients tell them that while their work was incredible, their branding and website almost turned them away. 

They knew it was time for a complete rebrand and website redesign with The Autumn Rabbit, and they needed website copy that finally matched the quality of the weddings they were creating.

The new website copy and design made a huge impact on Riley Loves Lulu's business pretty quickly. They launched in July of 2025, and by the end of that year, they were fully booked for 2026, including their two newest team members (hired after our project!), who started booking weddings immediately. 

They're now receiving 5 times more inquiries than before the new site (around 10 per week compared to just 1-2 previously), and they’re high-quality inquiries. They're able to be selective about which weddings they take on, which was one of Jess and Lisa’s biggest goals from our project. 

Jess shared with me that their entire rebrand, including copy and design, has paid for itself many times over already.