As an experienced website designer, Michaela has walked tons of clients through the process of DIY-ing their website copy. But yet (as most business owners do) she found it so hard to actually write her own website. Helping her step back from her business and define her messaging strategy was the best part of this project. Second best? Helping her come up with some fun tag lines that were on-brand with her theme of “North is the direction of infinite creativity.”