Project Deets

Website Copywriting

Service:

Juliet Lemon is a fabulous UK and destination wedding photographer with the most vibrant, full-of-life, and beautiful personality you’ll ever meet. She’s brought her cameras to over 45 countries, and even specializes in African Safari weddings. 

We began our partnership as she was undergoing a rebrand and website redesign with Joanna Moss Creative. She came to me frustrated that her current website, even after working with a copywriter in the past, felt completely inauthentic to her brand and her voice. She’s bubbly and FUN, yet her copy was passive and flowery. Her current site’s design also provided a confusing user experience. Due to this, Juliet felt completely embarrassed by her site and hardly ever sent visitors there. Instead, she relied on her other digital homes to book clients. 

The Challenge

Joanna Moss Creative

design:

Wedding Photography

Industry:

London, UK

Location:

Vibrant, Playful, & Energetic

Brand Voice:

The Highlights

Since launching, Juliet has proudly and consistently promoted her new site because she finally has copy that is a true reflection of her, and attracts the fun-loving couples she wants to work with. She’s diving into a busy wedding season with lots of fabulous couples.   

read the copy

The best part of this project, hands-down, was getting to know Juliet and bringing her sparkly personality to life through her copy. The copy I’m most proud of is her About page copy, as it perfectly balances telling her unique story while showing the reader why Juliet (or Lemon, as her friends call her) is THE photographer for them.

The Results

Juliet Lemon Photography 

- Juliet Lemon 

I just wanted to say a massive THANK YOU. I honestly never imagined it could be this good. You’ve absolutely smashed it. 🥂💛