How Automation Can Help Grow Your Pinterest

*Please note that this post contains an affiliate link, meaning I may earn a small commission should you make a purchase using the link in this post. I only recommend tools that I truly love and use in my own business.

If you are a creative entrepreneur, you’ve probably heard that Pinterest is one of the best marketing tools out there that you can use to promote your business. You’ve probably used it for your own personal use to find recipes, plan parties, etc. Maybe you’ve even gone so far as to start using it to market your business as well. 

If this is the case, you’ve probably noticed how time consuming it can be to manually create new pins, re-pin others’ content, and keep your profile and boards maximized for growth and exposure. Like, full-time job time consuming! 

If any of this sounds familiar, you will absolutely love what a little automation can do for you. Enter: Tailwind. Tailwind is a super easy to use and multifunctional scheduling tool for your Pins. (You can also use it to schedule your Instagram posts as well!). Here is a simple breakdown of how it works:   

Step one: Create your content

This is where you shine! You are already creating beautiful content for your followers and clients. You probably are already writing amazing blog posts with gorgeous images embedded within. You’ve got folders and folders of photos. So, for each blog post you write, simply put together a few pins with your stunning photos and clever headlines. You can also add all of your relevant keywords to your pin descriptions and hashtags. 

Step two: Use the Tailwind Publisher to schedule pins out

Tailwind’s interface is so easy to learn. Seriously easy. You’ll want to utilize the Publisher feature to upload your pins and schedule them out. Tailwind gives you suggested days and times to schedule your pins when your audience is most active on Pinterest, so you don’t even have to think about what days and times are best! 

The Publisher will also keep an eye on your pin schedule and alert you if you’re over publishing and becoming too “spammy.” (Best practice is to NOT do this! You’ll want to find a good balance between pinning often enough and not too often). I suggest using the publisher to schedule out pins of your own that you’ve created, as well as to schedule out relevant pins of others’ that you’ll want added to your boards.  

Step three: Let your content work for you!

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The beauty of Pinterest is that the content you publish will continuously be shown to your audience over and over. Whether you utilize the SmartLoop feature in Tailwind, or your content is re- pinned by users organically, you will always benefit from the visibility. Pinterest will work its magic and keep leads coming to you over and over again. Imagine – something you pinned 2 years ago could continue to generate new leads! Why NOT take advantage of this must-use marketing tool? 

Check out Tailwind here!

Pinterest Works Best with a Blog

These days, Pinterest favors what it calls “fresh” content. Back in the old days, you used to be able to upload the same pin to the same URL tons of times, and your account would just grow and grown. But, users get tired of seeing the same content over and over again – and Pinterest picked up on this. So now, best practices are to upload just a few pins per URL at a time. This means that your Pinterest strategy will really work the best if you have a blog on your website – because that is how you’ll continue to create new URLs.

Outsource Your Blogging to a Copywriter

Blogging every week sound horrendous? Then let a pro handle it for you! As a copywriter for creative entrepreneurs, I offer several different blogging packages to help you keep up with your content plan. It’s an investment that has an incredible return, because blogging is the number one way to increase traffic to your website organically. Whether you’re relying just on Google search, or boosting your visibility and traffic opportunities with Pinterest, blogging is an essential part of your marketing strategy.