Project Deets

Website Copywriting

Service:

Harding Ranch is a family-owned cattle ranch located in Meriden, Wyoming. Though the Harding family has been ranching for over 100 years, they lacked a website for the current version of their business - selling ranch-raised bulk beef locally. They needed a website to sell their products, but also to clearly outline their ethical ranching practices - which is their number one differentiator in their local market. 

It was such an honor to write website copy for the Hardings that showcases their family’s values and dedication to their land and community. 

The Challenge

North Design Co.

design:

Cattle Ranching & Agriculture

Industry:

Meriden, Wyoming

Location:

Informational, Casual, Organic, & Honest

Brand Voice:

While cattle ranching falls outside my typical niche of copywriting for creatives, this website copy project sits at the top of my list of favorite projects of 2024! The About page is by far my favorite, as it so beautifully describes the Harding family’s values, the quality of their beef and ranching practices, their family’s deeply rooted ranching history, and their passion for giving back to their Wyoming community. 

The Highlights

read the copy

The Harding Ranch website has been an immediate success. Within one day of launching, they had one of their largest sales yet from a buyer who found their website online. Within one month of launching, their site was discovered on Google by IMI Global, a national agricultural verification program, who reached out to the Hardings for a promotional event. 

Of Note:

Harding Ranch

-kiel harding, harding ranch

Overall we are thrilled with it! I really like what you put together.”