Project Deets

Website Copywriting

Service:

Cassandra Cake Co. is the cutest bakery and cafe located just outside of Vancouver, Canada. Cassandra and co-owner Meaghan came to me just as they were about to work with Joanna of Joanna Moss Creative on a brand new website.

Their biggest frustration with their original site was that it was really confusing to navigate, so their customers weren’t seeing any of the important information on there. Because of this, they were constantly fielding calls and questions from customers for things that were already listed online.

They offer a LOT through their cafe– daily bakery goods, coffee and lunch options, high-tea services, custom cakes, desserts, and wedding cakes. So I helped them write new copy that provided a clear user journey, and highlighted all of their delicious options.

The Challenge

Joanna Moss Creative

design:

Bakery & Cafe

Industry:

Vancouver, Canada

Location:

Personable, Comfortable,
& Sweet

Brand Voice:

read the copy

Cassandra is a two-time Food Network champion! In addition to opening her bakery, Cassandra competed (and won!) twice on the Food Network’s The Big Bake, so it was SO fun incorporating this unique differentiator on their site. This is such a cool piece of Cassandra’s story that helps build trust with their audience, and I loved getting to highlight it for them.