Carrie Albertus is a Seattle-based hairstylist who specializes in IBE (Invisible Bead Extensions) hair extensions and custom blonde color. When she came to me, she had a DIY website with minimal copy that didn’t do her expertise justice at all. 

Her site functioned as a booking platform with a brief About section, but it said nothing about her training and certification in IBE extensions, the benefits of this method over other types of extensions, or her specialized approach to dimensional blonde color. As a result, she wasn't attracting the right clients or showcasing the high-level work she was truly passionate about.

Carrie wanted to shift her business focus toward extensions (her true specialty) while still doing some color work, specifically, the custom blondes she had become known for. She needed website copy that positioned her as the expert she is and helped potential clients understand exactly what makes her and her services different.

After launching her new website copy and design, Carrie saw a nearly 30% increase in revenue in the year of her site launch. She's now attracting more of the right-fit clients who are finding her through Google and booking the extension and color services she loves doing most.