Project Deets

Website Copywriting

Service:

When they came to me, Chelsea and her team were getting ready to launch their website for their new company, Ryot Co. They specialize in both Home Acquisitions and Furnished Rentals, so their copy needed to speak to two ideal clients. 

Their company’s differentiator is that they provide a high-touch service on both sides of their business, and Chelsea wanted website copy that displayed the high level of care they give, both when purchasing homes and when hosting extended-stay guests. Ryot Co. is not in the business of just flipping homes – instead, their acquisitions provide local housing for the community. So their copy needed to reflect this. 

The Challenge

North Design Co.

design:

Real Estate

Industry:

Cheyenne, WY

Location:

Trustworthy, Warm, & Helpful

Brand Voice:

read the copy

We established Ryot Co.’s brand voice to be Informative, Sympathetic, Trustworthy, Warm, Helpful, Kind, and Enthusiastic, but not overzealous.

Their Home page needed to display both sides of their business and speak to the two separate ideal clients without feeling disjointed, and we accomplished just that.

The Highlights

Ryot Co.
Homes

- Chelsea lingenfelter, Ryot Co. 


We HIGHLY recommend Dianna! She is very skilled at what she does!