Project Deets

Website Copywriting

Service:

Joanna is a web designer who reached out for help with her copy while in the middle of her own rebrand. Over time, her previous site had become over-stuffed with information and the details of each and every service she offers, making it too hard for readers to understand which offer was right for them. 

Together we reworked the presentation of her offers and simplified them so that it’s now utterly clear to her ideal clients what they will gain from working with Joanna.

The Challenge

Joanna Moss Creative

design:

Web Design

Industry:

Vancouver, Canada

Location:

Friendly, Honest, & Approachable

Brand Voice:

The Highlights

The clarity that we brought to Joanna's new site by simplifying her offers and selling the value of her new signature service allowed her to double her leads and scale her design business to six figures the year that she launched.

read the copy

Joanna designs Showit websites for female entrepreneurs who are ready to take the next step in their business, and therefore need a website that is as results-oriented as it is visually appealing. We infused this energy into every section of the copy on her site. Her new web copy is the perfect blend of fun and get-sh*t-done, which is exactly what it’s like to work with Joanna. I love how every page on this site turned out - but to see how we succinctly + persuasively displayed her offers, check out her Home + Services pages.

The Results

Joanna Moss Creative

- Joanna Moss

Dianna really 'got me' in my brand voice and copy!